- To provide to farmers High Quality Fertilizers in right time and in adequate quantities with an objective to increase crop productivity.
- Commitment to health, safety, environment and forestry development to enrich the quality of community life.
- To institutionalize core values and create a culture of team building, empowerment and innovation which would help in incremental growth of employees and enable achievement of strategic objectives.
- Foster a culture of trust, openness and mutual concern to make working a stimulating and challenging experience for stake holders.
- Building a value driven organization with an improved and responsive customer focus. A true commitment to transparency, accountability and integrity in principle and practice.
- To acquire, assimilate and adopt reliable, efficient and cost effective technologies.